Enterprise
Build what gets used. Sell what gets adopted.
BCG proved what I've spent fifteen years in enterprise learning the hard way while leading digital transformation for global Fortune companies: companies that neglect culture during digital transformation achieve breakthrough performance just 17% of the time.
Having led both pre-sales GTM strategy and large-scale implementations, I eliminate the gap where transformation dies. Most organizations split the sale, the rollout, and the culture change across three teams and lose the transformation in the handoffs. I run all three as a single continuous motion, combining technical discovery, the culture of innovation from Big Tech, and an Ivy League update to my OS in AI strategy.
- Internal tools. In the age of AI, building is easy. Knowing what to build is hard. I bring rigorous product discovery to internal tooling, the user research most organizations skip: sitting with the people who will live in the tool, mapping the workflow as it actually runs, and making the build-vs-buy call before a line of code gets written. The result is a prioritized roadmap aimed at adoption, so you don't waste engineering capital or token spend on software your team won't adopt.
- Startups going upmarket. Entering the enterprise requires an integrated GTM and change management strategy. I align your product lifecycle with how complex institutions actually buy: mapping the stakeholders who sign and the stakeholders who adopt, clearing governance and procurement hurdles, and staying in the room after the signature, where most vendors hand off and most deals quietly stall. That is how a pilot becomes a reference account, leading to faster sales cycles, increased adoption, and better retention.














